I think this photo was the best logo parody for it's portrays the oil spill British Petroleum has caused with accuracy. The logo of BP is created with different tones of green and yellow with white parallelograms intertwined to look like a flower. This logo contrasts with the black background of the planet and space. It sticks out of the image of the planet creating some sort of balance. Green and yellow was also used for the text. The headline is comprised of the company's initials within a new slogan of "black planet". It fits the point they are trying to get across about the company creating a black planet. It's ability to communicate a lot about the company with simplicity crates a sense of harmony within it.
2. Describe the symbols used in the logo. Why did the graphic artist use such imagery?
2. Describe the symbols used in the logo. Why did the graphic artist use such imagery?
The original British Petroleum logo was used to represent the company. It links the company with a black planet and implies that the company is to blame for a planet with oil all over it. The clever use of the company's initials with a black planet slogan associates the company with an oil covered planet. Through this the artist states what he/she thinks the company represents. The artist adds an image of the planet in black to represent and emphasize the oil all over the earth's water, and land. All of the symbols point to the biggest accidental oil spill in the history of the petroleum industry.
3. What does this logo say of BP's coroporate identity?
This logo depicts the cause of a black planet which points to the faults of BP. Oil and chemical leakage is dangerous to our planet and all life in it, especially for marine animals. This logo antagonizes the company.
Hey ! (:
ReplyDeleteI really like your choice of the logo because I think it is quite an accurate representation of the potential harm BP can cause. It's probably not impossible that they'll slip up and cause another enormous oil spill, and if they continue, eventually the whole planet will be at the mercy of their faults. I agree that it does communicate a lot about the company in a simple manner and creates a sense of harmony.
Great post !
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